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Pacific Seafood

FOOD RETAIL

Importer, distributor and retailer of high quality seafood and condiments.

The Challenge

Operational inefficiencies, organizational structure, high client and supplier concentration, underdeveloped marketing / branding, unclear strategic focus.

The Outcome

Development of strategic positioning map, incentive structure and indicator development, hiring of key positions (COO, Marketing coordinator), process and responsibility optimization through RACI, employee feedback process, re-design of organizational structure and compensation scheme.

The strategy implemented focused on added value products and client service optimization to drive B2B sector, diversification of supplier and client structure, creation of strong brand and e-commerce to strengthen B2C sector, sustainability focus.

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